Tars Alternative in India: WhatsApp Bot + AI Calling
Lead-generation agencies and marketing teams using a conversational landing-page builder often look for an alternative when they want the same qualifying-question flow to continue on WhatsApp and end in an AI phone call, rather than stopping at form submission. Convo360 runs the whole journey — landing chat, WhatsApp, and voice call-back — in one flow builder with your own AI keys.
- Convo360 is BYOK — your own OpenAI, Anthropic or Gemini key, zero markup on tokens or messages.
- AI voice calling is built in, not a separate product, via Exotel, Plivo, Twilio or SIP.
- Contacts, fields and tags export as CSV; flows rebuild in a no-code Visual Flow Builder.
- A white-label partner program is available for agencies running multiple client bots.
Who looks for a Tars alternative
Performance-marketing and lead-gen agencies that run conversational, chat-style landing pages usually optimise hard for one metric: cost per qualified lead. The generic reasons they look at an alternative: wanting the qualifying conversation to continue on WhatsApp after the landing page (rather than ending at a form submit), wanting an AI voice call to fire automatically for high-intent leads, needing flat per-client pricing that doesn't rise with lead volume across many campaigns, and wanting their own AI key so response quality and cost are both in their control.
Agencies running paid campaigns for multiple clients at once feel the per-conversation pricing question most acutely, since it multiplies across every client account.
None of this needs to happen overnight. Most teams run the two platforms side by side for a week or two on a subset of contacts, checking that AI reply quality meet their bar, before pointing all live traffic at the new setup.
What Convo360 is
Convo360 (convo360.ai) is an India-first platform for AI voice calling and WhatsApp / omnichannel chatbots, built by A Plus Solution in Mumbai. It runs on a Bring Your Own Keys (BYOK) model: you connect your own OpenAI, Anthropic Claude or Google Gemini account, your own WhatsApp Business number and your own telephony account, and Convo360 adds zero markup on messages, minutes or AI tokens. A no-code Visual Flow Builder covers chat, voice, CRM, forms and integrations under one login, with plans starting at ₹999/month (ex-GST).
Because everything runs from one login, a founder or ops manager can check chat volume, AI voice call outcomes, CRM stage and campaign performance in a single analytics view, instead of stitching reports together from two or three separate tools.
Convo360 is not affiliated with Tars; all trademarks belong to their owners.
Comparing the models
The comparison below isn't about which brand is "better"; no-code bot builders in this category are all capable tools. It's about two different pricing and access models, so you can check which one fits how your bot is actually used day to day.
| Typical tool in this category | Convo360 | |
|---|---|---|
| WhatsApp API access | Often a separate add-on or a connected third-party BSP | Native, embedded signup on your own WhatsApp Business number |
| AI keys | AI usually bundled, billed by the vendor at their own margin | BYOK, your own OpenAI / Anthropic / Gemini key, zero markup |
| Voice calls | Usually a separate product or not offered at all | Built in: inbound and outbound AI calls via Exotel, Plivo, Twilio or your own SIP |
| Indian languages | English-first, regional languages often limited | Hindi, Tamil, Telugu, Marathi, Bengali, Gujarati, Kannada, Malayalam, Odia, Punjabi + Hinglish |
| White-label | Rare, or a higher enterprise tier | Available on the partner program, with your own logo, login and domain |
| Export / lock-in | Contact export varies; flows usually can't be exported | CSV export any time; flows are yours, no lock-in |
Read the left column as a description of a common pricing pattern in this software category, not a claim about any one brand's current plans; always check a vendor's own pricing page for what they actually charge today.
What you get on Convo360
Convo360's website widget and Show Form (web) block can replicate a conversational landing-page flow, then hand the same qualified lead to a WhatsApp flow using Click-to-WhatsApp style continuation, and finally trigger an AI voice call-back for leads that meet your qualification bar — all three stages built once in the Visual Flow Builder. A CRM pipeline tracks stage-by-stage conversion, and the partner program lets agencies run this under their own or a white-labelled brand for clients.
How to migrate from Tars
Moving off Tars is mostly a data-and-rebuild exercise, not a rewrite:
- Export your contacts, custom fields and tags from Tars as a CSV, or use it directly if Tars already gives you a download.
- Import that CSV into Convo360's contacts, mapping fields into custom fields and tags into groups.
- Rebuild your automations in the Visual Flow Builder — most teams recreate a flow using the same block logic (Send Message, AI Reply, Buttons, Condition) in well under a day.
- If you're on WhatsApp already, connect your existing number via embedded signup and re-submit your message templates for Meta approval on your own WhatsApp Business Account (WABA) — approval is usually quick for templates you've run before.
- Use Preview / Try-it to dry-run the new flow before switching your live traffic over.
Keep your old bot paused rather than switched off entirely until you've watched the new one handle a full day of real traffic without surprises.
What it costs
Plans are flat per Convo360 workspace: ₹999, ₹2,999 (adds voice calls) or ₹7,999 (adds REST API) per month ex-GST, regardless of how many leads or conversations run through a campaign. Agencies managing multiple client workspaces can review partner pricing separately (available on request). Because it's BYOK, AI and WhatsApp usage bills go directly to your provider and Meta. Check Tars's current pricing page for their own plan and lead-volume structure — models change.
Paying yearly instead of monthly saves roughly 10% (₹10,789 for Starter, ₹32,389 for Pro, ₹86,389 for Business, per year, ex-GST) if you'd rather budget it once and not think about it again.
Who should not switch
If your funnel genuinely ends at form submission with no WhatsApp or call follow-up planned, and your current per-conversation costs are modest at your volume, there may be no immediate reason to move. Agencies with only one or two active client campaigns may also find the migration effort outweighs the saving until volume grows.
The 14-day free trial (every feature unlocked, no credit card) is built for exactly this kind of side-by-side comparison, so you can judge the fit on your own conversations before deciding either way.
Example conversation
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Frequently asked questions
Is Convo360 a good Tars alternative for small businesses in India?
Yes. Convo360's Starter plan is built for a single WhatsApp number with a no-code flow builder, an AI agent and a knowledge base at a flat monthly fee, which suits most small Indian businesses moving off a chat-first bot builder.
Can I move my contacts/flows from Tars?
Contacts, custom fields and tags export as CSV and import into Convo360's contact groups. Flows are rebuilt in Convo360's Visual Flow Builder — most flows take an afternoon to recreate, not a developer sprint.
Will I keep my WhatsApp number?
Yes. Convo360 connects to your existing WhatsApp Business number through Meta's embedded signup, and Coexistence lets you keep using the WhatsApp Business app on the same number alongside the AI.
How is pricing different?
Convo360 is BYOK: you pay a flat monthly platform fee (₹999 / ₹2,999 / ₹7,999 ex-GST) and pay your AI and messaging providers directly at their own rates, with no per-conversation markup added on top.
Do you support AI voice calls?
Yes. Convo360 includes inbound and outbound AI voice calling via Exotel, Plivo, Twilio or your own SIP trunk, in Indian languages, alongside WhatsApp — usually a separate product elsewhere.
Related reading
Available across India — see WhatsApp & AI calling automation by state and city.